Taking the Road Less Traveled
Sometimes you come to the fork in the road and you must make a choice as you can't travel both. We've made ours. We decided to take the path less traveled.
The choice was simple: quality or price. There was no hesitation in our choice as quality was the only answer. The market is price obsessed, but we believe there are those that understand you get what you pay for from wineries whose ego is based on what's in the bottle instead of on the ego of the owner. For many there is a deeper understanding that in wine, true quality is not in a label, but in the hearts of the people who craft it. Ninety-five percent of the wine in the world is an industrial product, manufactured based on market research, and the rest is divided between charming country wines and people with a passion to let nature express its beauty through their wines. Oddly enough, many of the world's most expensive wines fall into the first category, not the latter.
Our decision was to move forward and to let something old and comfortable fade away. As comfortable as Stepping Stone was to everyone as the wines got better and better, there comes a point when you have to forgo comfort to obtain excellence. This is especially true in the narrow confines of the Napa Valley, which is a mere 30 miles long and 5 miles wide. This small valley is one of the world's most distinctive vineyard regions and such distinction does not come cheaply.
Our vision is to make dramatic, elegant and complex wines from great vineyards. This means that the value in our wines is not that they are inexpensive, but that they have such an expressive personality, combined with our singular character, that their value is not on their price tag, but on your palate.
So we have decided to take the path less traveled and give up a less expensive line of wines and to introduce a new range of wines made with no concessions in the tradition of our iconic White Label Cornerstone Cellars wines. The one thing we have not left behind is our obsession with offering exceptional values. However, we are a small company and can't do everything. To produce this new group of exciting wines something had to go by the wayside. So this is both the end of an era and and new beginning as we could not travel both paths.
With the 2010 vintage we say goodbye to Stepping Stone and with great pride introduce you to Cornerstone Cellars Black Label selections. Our first release of our Black Label wines is from the 2011 vintage and includes Napa Valley Cabernet Sauvignon, Cabernet Franc and Syrah. These are not wines declassified from our White Label Reserve wines, but wines produced from specially selected vineyards. While our White Label wines are unabashedly made to cellar for decades, our Black Label wines are selected from vineyards that naturally produce a more forward style of wine that can be enjoyed in it's youth, but will gain complexity and depth with shorter term cellaring.
The roads between price and quality diverged, but not the one between price and value. So we took the one less traveled by, quality, and that has made all the difference. While the reception to raising prices can be frosty, we know that once these new wines are tasted that other path will soon be forgotten.
We are proud and honored to introduce you to a totally new range of wines: Cornerstone Cellars Black Label Selections.
As a winemaker your mind is in the future building, always building, on past vintages. Vintages are experiences, part of a voyage, not just end results. Winemakers have no favorite vintages just treasured experiences and the pain and pleasure of continually second guessing yourself.
The vines are now being pruned in the vineyards and the cycle that is agriculture begins again. In many ways it is comforting to work in a world governed by such a precise metronome. You know how you got here and where you're going.
There are always frustrations though as winemaking is slow motion business - you only get one 'iteration" per year.
What are some of my current frustrations?
- Alcohol levels continue to challenge us. While we have reduced them by more than 1% over previous vintages, we're not quite there yet. I think the sweet-spot for Napa Valley Cabernet is between 14 and 14.5% and for Oregon Pinot 13 to 13.5%. this gives you the depth, complexity and mouthfeel we hope for while still letting terroir show through. It's a tightrope, but we'll get there - we are getting there.
- The cost of doing making wine in the Napa Valley continues to increase and will force wine prices even higher.
- Too many wine reviews are published without ever tasting the wine with food. This is like tasting only the sauce and then writing a review of the whole dish. You can never understand how it all works together.
- The fact that so many sommeliers do not have an open mind when it comes to California and, in particular, Napa Valley wines. They are not all the same.
What makes me happy?
- The limitless potential of Oregon makes it one of the most exciting wine regions in the world. This is a region where you can argue the best vineyards have not even been planted yet. It's a brave new world with no where to go but up.
- The growing appreciation of wines with a more balanced, restrained style is exciting. While for the most part this reawakening of taste has not enlightened old-school wine media yet, new wine media is all over it. The old guys better wake up or get left in the dust.
- The growing recognition and excitement around rebel, back-to-your-roots winemakers in the staid world of the Napa Valley.
- The exciting, exploding community of wine lovers on social media. Finally small wineries can actually have a marketing edge over corporate wineries. After all, real people are a lot more fun to have a conversation with.
- What I am happiest about is how far we've come with our wines. They are so, so much better. Uplifting wines that are refreshing and elegant.
While I know I will always think we can do better no matter how great the vintage, these are wines I am proud of sharing with anyone.
Do over? Not really, each vintage is a new beginning. How lucky are we?